Unit 1 research methods

Why would you complete research if you were creating a new media product? To find out if your target audience would buy your product To find out how much you could sell your product for To find out how to make your product more appealing to your target audience To find out how to market your product to your target audience Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.

Method	Definition	Advantage	Disadvantage
Primary	Research gathered by an individual. It is raw data. For example … Questionnaire                            Observations                            Experiments	Trusted information Up to date information Unbiased Specific information	You have created biased questions Limited questions Time consuming Effort People may not answer properly.
Secondary	Research that already exists Internet Magazines Biographies Surveys Opinion polls	Quick and easy. Time efficient. Trusted source. Trusted answers.	Research may not give you answers you want. Out of date. Possible biased sources. How do we know we can trust the source. Not specific to what you want.
Quantitative	Any data with numbers of statistical analysis. Surveys Focus group Questionnaire Polls	Accurate Good statistical data	Response may be limiting. Information does not include –How/why/when
Qualitative	Information using words Questionnaire – open ended Focus groups Interviews	Rich, detailed response More specific More representative	Time consuming Harder to categorize the data Time to create Time to collate