unusual advert analysis

This is BMW advertising their latest car. They are telling us that this product is like a shark/predator, which means it is fast , silent and deadly. This advert is meant for people who have a decent amount of money, who like fast cars or see them self's as someone who could be as powerful as a predator. I believe it does reach its target audience because of its power and elegance. This advert is a subtle dramatic advert, because the car is obviously not a shark but may have the same power as one. I defiantly like the advert , it has a subtle beauty to the sleek shark like figure of the car.

 

This is Nike advertising their latest shoe , they are telling us that there has been many people and hours put into this shoe therefor will be worth your money. This advert is meant for people who like their brand of shoe or want what their selling eg... Its robust , light ,comfortable..etc. I believe it covers most audiences , therefor its target audience as well because most people would like to wear a shoe that's been well thought about and designed. Plus Nike is a very popular reliable brand. This is a humerus advert because they wouldn't actually have made a shoe to that scale as far as I'm aware. I do like this advert because it stands out and would stick in your head.

unit 18 advertising techniques

Advertising Techniques

Beauty Appeal

Make you want to use the product to look like Julia Roberts

Celebrity Endorsement

If that celebrity you like consumes this product then you would want to do the same

Escape

Get away from your “boring” life to some tropical destination

Independence/Individuality

Creative thinking

Intelligence

Creative thinking and cheeseball punchlines

Lifestyle

Try and make you improve your lifestyle

Nurture

Guilty because you want to help

Peer Approval

Be like your friends , or your friends to  be like you

Rebel

Egotistical normally , to show who's the baddest.

Rhetorical Question

To open your eyes to how bad the planet is

Makes you want to be in the mass populous

Scientific / Statistical Claim

Unfinished Comparison / Claim

As if the company is caring for all your needs

proposal unit 9

  1.                       What is your topic? (Macro, Portrait etc)

  2.                       What is the title of your exhibition?

  3.                       Where will you will taking your photos? (locations)

  4.                       What is your inspiration? (Photographer? Magazine? Website?)

  5.                       Budget - Equipment /Cost – find out how much camera, tripod, SD card etc costs.

  6.                       Schedule – when will you take images? Are you using Photoshop? (Use the production schedule table to help)

  7.                       How will you exhibit your images? (Card, Frame?) 

   1- My topic was Macro/Abstract. I chose to do these because I found that they would have been the most interesting and easy for me to express through photography. 

  2- Closeupwzrd , because it was stupid and combined both macro+abstract concepts in the name. 

  3- I took my pictures around school, but specifically through a window on the ground floor of the English block, round the back of the technology department, down green lane, by the front entrance. 

  4- My inspirations were Boogie and RANKIN because I have always loved their photography and have studied them considerably in one of my other subjects. 

  5-  camera - cannon 1100D(£279)

        tripod - hama star 75(£10)

         SD card - 32GB(£10) 

   6- I took my pictures and edited them over a period of weeks when we were covering the unit 9 topic. I did use Photoshop for all of my pictures other than one which was the picture of Madison. I enjoyed using Photoshop because I think it helped me create the abstract theme in some of my pictures. 

   7- I would like to frame them in the same frame but each with a border round the picture.   

questionnaire unit 9

Question 1 : Out of the six pictures which one is your favorite?

Question 2: What do you think I could have done better?

Question 3: Do you think that using filters was a good idea?

Question 4 : Do you think that my subjects(people) were a good decision?

 


Question 5: Do you think my pictures come under the category Abstract/Macro?  

( I had my final pictures featured below the questions)  

Unit 1 research methods worksheet

Method	Definition	Advantage	Disadvantage
Primary	Research gathered by an individual. It is raw data. For example … Questionnaire                            Observations                            Experiments	Trusted information Up to date information Unbiased Specific information	You have created biased questions Limited questions Time consuming Effort People may not answer properly.
Secondary	Research that already exists Internet Magazines Biographies Surveys Opinion polls	Quick and easy. Time efficient. Trusted source. Trusted answers.	Research may not give you answers you want. Out of date. Possible biased sources. How do we know we can trust the source. Not specific to what you want.
Quantitative	Any data with numbers of statistical analysis. Surveys Focus group Questionnaire Polls	Accurate Good statistical data	Response may be limiting. Information does not include –How/why/when
Qualitative	Information using words Questionnaire – open ended Focus groups Interviews	Rich, detailed response More specific More representative	Time consuming Harder to categorise the data Time to create Time to collate

What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practices, plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?

Unit 9 – research internet – Google , time , national geographic . Practise shots. Design plans. Unit 18- internet , real products , real advertising agencies. Advertising techniques.

What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?

Unit 9 – primary research –questionnaire – audience feedback. Secondary – internet – photographs/techniques Quantitative – qualitative – questionnaire – audience feedback .

If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again? How and why would you do this?

All research methods were used in Unit 9 and 18. Future projects – film= audiences tastes/feedback , trailer analysis , film beginning analysis Music video- research music videos – artists , genre , styles , techniques

How did you collate, store and use the information when researching for your year 11 units? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)

Information/research was collected and stored in the following ways: Power point presentations Bookmarks Viewing history Word docs Blogger Home learning tasks Unit tasks Files/folders – computer Files/folders – manila folders

UNIT 18 ADVERT - SAVAGE GUM

EVALUATION - unit 18

Evaluation

Are initial ideas were to do a chewing gum brand, which we stuck with and I’m glad that we did. It took us a while to come up with a name but eventually we chose “savage gum” on the basis that we could really explore the savage idea in an advert. Next time, if I was to do this again I think a larger group would have been more suitable because you could get a lot more accomplished than working in a group of three which was potentially difficult. Also spend some more time really making our print adverts look professional, instead of done by a student. The main role I had in the group was filming, editing and creating the advert. Along with making the script for our presentation and making a tube print advert. I’d say my strengths in this project were having vision about what we could do /where we were going. I’d say I worked hard in this project, maybe even the hardest because I wanted to get a good grade for one of my final projects in Media.

I was very pleased with my individual print advert, even though some things could have been better , I though it stood out nicely and had a certain atmosphere about it which was linked to “savage gum”.

I think the group pitch went well, I wasn't very nervous about presenting in front of the class because I think it’s important to be able to do that as a life skill seen as I will probably have to do it again in my life. It could have been better if it had more of a flow to it instead of a stop start rhythm and constantly looking at the script. If I was to do it again I’d like to spend a lot more time working on both the presentation as well as the advert because there is so much room to perfect both of them. However we had to make do with the time we had ,so I am happy with my final result .  

Presentation picture of me and Tommy

This is me and Tommy giving our presentation.