5 Gum unit 18 - rival product

   5 Gum.

With operations in approximately 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 70,000 Associates worldwide that are putting our Mars Principles into action to make a difference for people and the planet through our performance. 
 Company found by William Wrigley Jr. who came to Chicago in the spring of 1891. He was 29 years old.  

  This is one of the 5 gum adverts , and I think this one is cool because it is very relevant to alot of people and the color is really powerful and intense. This product is aimed at younger people from way the the advert is based around kissing ,the words "electrify your kiss" are meant to be seductive to a young audience who are the ones meant to be doing all the kissing.