Thursday, 22 January 2015

unit 18 advertising - Saatchi&Saatchi

Saatchi &Saatchi

It was founded in London in 1970 by Maurice and Charles Saatchi its headquarters are now in New York. They have won over 4,000 awards including 32 lions at the Cannes Lions International Festival of Creativity.

They did the T-mobile "Dance" advert with a flash mob in Liverpool street  station which was very successful and included :
Shout- lulu
Yazz- the only way is up
Dontcha – pussycat dolls
Bluedanube – strauss
Get down on it – kool and the gang
Since you’ve been gone – rainbow
My boy lollipop- milly
Do you love me – the contyours  
As a soundtrack to the advert as well as 350 dancers who had practiced for a long time to pull it off. 

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