Thursday, 30 April 2015

unit 18 advertising techniques

Advertising Techniques

Beauty Appeal
Make you want to use the product to look like Julia Roberts
 






Celebrity Endorsement

If that celebrity you like consumes this product then you would want to do the same
 




Escape
Get away from your “boring” life to some tropical destination
 







Independence/Individuality
Creative thinking
 



Intelligence
Creative thinking and cheeseball punchlines
 


Lifestyle
Try and make you improve your lifestyle
 










Nurture
Guilty because you want to help
 




Peer Approval
Be like your friends , or your friends to  be like you
 





Rebel
 Egotistical normally , to show who's the baddest.









Rhetorical Question
To open your eyes to how bad the planet is
 




Makes you want to be in the mass populous
 
Scientific / Statistical Claim




Unfinished Comparison / Claim

As if the company is caring for all your needs
 

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