Unit 1 research methods worksheet

Method	Definition	Advantage	Disadvantage
Primary	Research gathered by an individual. It is raw data. For example … Questionnaire                            Observations                            Experiments	Trusted information Up to date information Unbiased Specific information	You have created biased questions Limited questions Time consuming Effort People may not answer properly.
Secondary	Research that already exists Internet Magazines Biographies Surveys Opinion polls	Quick and easy. Time efficient. Trusted source. Trusted answers.	Research may not give you answers you want. Out of date. Possible biased sources. How do we know we can trust the source. Not specific to what you want.
Quantitative	Any data with numbers of statistical analysis. Surveys Focus group Questionnaire Polls	Accurate Good statistical data	Response may be limiting. Information does not include –How/why/when
Qualitative	Information using words Questionnaire – open ended Focus groups Interviews	Rich, detailed response More specific More representative	Time consuming Harder to categorise the data Time to create Time to collate

What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practices, plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?

Unit 9 – research internet – Google , time , national geographic . Practise shots. Design plans. Unit 18- internet , real products , real advertising agencies. Advertising techniques.

What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?

Unit 9 – primary research –questionnaire – audience feedback. Secondary – internet – photographs/techniques Quantitative – qualitative – questionnaire – audience feedback .

If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again? How and why would you do this?

All research methods were used in Unit 9 and 18. Future projects – film= audiences tastes/feedback , trailer analysis , film beginning analysis Music video- research music videos – artists , genre , styles , techniques

How did you collate, store and use the information when researching for your year 11 units? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)

Information/research was collected and stored in the following ways: Power point presentations Bookmarks Viewing history Word docs Blogger Home learning tasks Unit tasks Files/folders – computer Files/folders – manila folders